Philosophy Email Campaign
Traditional postcard offer featuring seasonal products. Each email was designed for international use. Headlines, call-to-actions and copy had to account for longer character length per language. Imagery needed to be sliced in a way to accomodate copy overflow due to character length. Imagery and large promo offer clickable as well as copy link. Best practice is to give user several ways to click on the offer and account for “images turned off” or low mobile bandwidth.